2023 ended with strongest sales
results in the company's history

 (January 23, 2024) MUNICH, Germany — In its anniversary year, BMW Motorrad delivered 209,257 motorcycles and scooters to customers, 3.1% more than in the previous year and the highest sales volume in the company's history. The regions of Europe, Asia and Latin America in particular made a significant contribution to BMW Motorrad's record sales volume with record sales figures.

Germany and North America also contributed to the record result with strong sales. The convincing product portfolio with successful offerings that characterize their respective segments and the market launch of popular new models such as the high-powered BMW M 1000 R or the touring enduro icon BMW R 1300 GS were strong arguments for the successful performance in 2023.

Markus Flasch, Head of BMW Motorrad: “I would like to thank our customers all over the world for the great trust they have placed in us again in 2023. With a record result in our anniversary year, BMW Motorrad remains the world's number one in the premium motorcycle and scooter segment and once again demonstrates the brand's successful strategic orientation. Our market leadership in numerous segments is based on innovation leadership, our highly attractive product range and our strong brand. Based on these three main success factors, BMW Motorrad is ideally positioned and I am very confident about the year 2024.”

The boxer models R 1250 GS and R 1250 GS Adventure also delivered their customary strong performance, with sales of around 56,000 units. Together with the new R 1300 GS (4,528 units), which has been on sale since autumn 2023, the three GS models once again made a significant contribution to BMW Motorrad’s record sales of 60,535 units (+1.62%).

The fascination with performance and riding dynamics also resulted in a positive sales trend for the sporty four-cylinder models from BMW Motorrad. With 11,442 units sold (+ 13.9%), the S 1000 RR underlined its top position and market leadership in the supersport bike segment, while the M 1000 R hyper roadster exceeded all expectations with 3,655 units delivered to customers. Together with the S 1000 R, the S 1000 XR and the exclusive M 1000 RR, 25,194 units (+ 7.5 %) of the high-performance four-cylinder models were delivered to customers worldwide.

With a share of around 70% in the global market for all-electric motorcycles and scooters with an output of more than 11 kW, the CE 04 has secured itself the undisputed market leadership. With 7,177 units delivered, the expressive electric scooter exceeded the previous year's deliveries by 44 %. Supplemented by the two successful scooters C 400 GT and C 400 X, the Urban Mobility segment of BMW Motorrad achieved a sales volume of 20,460 units, which corresponds to an increase of 17.9 % compared to the previous year.

Stephan Reiff, head of Sales and Brand: "The sales record in our anniversary year is both an honor and an obligation. With numerous new, innovative models and products for our customers, we at BMW Motorrad will do everything in our power to build on this record year in 2024 and further consolidate our leading position in the premium segment. Our new GS models in particular will play an important role here. This year, our customers and fans can once again look forward to numerous world premieres, highlights, events and emotionally charged motorcycles offers."