BMW Group reports record February sales worldwide; U.S. sales off

(March 11, 2014) MUNICH — With 141,093 BMW, Mini and Rolls-Royce brand vehicles delivered worldwide, a 5.6 percent gain over February 2013, the BMW Group achieved its best-ever February sales result. A record number of 273,999) automobiles have been delivered to customers since the start of the year, an increase of 6.6 percent  compared with the same period last year.

“February was another record month for us,” said Ian Robertson, member of the board of management of BMW AG, Sales and Marketing BMW. “The innovative new models coming out this year, such as the 2 Series Active Tourer and 4 Series Gran Coupé we just premiered to great reviews at the Geneva Motor Show, will give us the momentum to keep growing in 2014.” Robertson said.

BMW enjoyed its best ever February: 124,839 BMW brand vehicles were delivered to customers, an increase of 8.6% over last year's 114,909. Year-to-date sales rose 8.9% with 242,017 BMW brand vehicles delivered compared with the same period last year. Demand for the BMW X3 (pictured at left) was high in the first two months of 2014 with a total of 23,980 vehicles delivered to customers, an increase of 15.5%  over the 20,767sold last year. The BMW 5 series was another significant growth driver with sales rising 11.4% to 55,758.

February saw 15,975 Minis delivered to customers, down 13.8%. The sales slow-down is due to the model change-over with the new Mini, which will go on sale from mid-March. Sales of the Mini Clubman remain strong. In the first two months of the year, a total of 2,532 vehicles were delivered to customers, an increase of 22.5% on the same period last year.

The BMW Group maintained or increased sales in almost all regions in February, in line with the corporate strategy of balanced growth worldwide.

In the Americas, a total of 30,490 BMW and Mini vehicles were delivered to customers in February representing a 1.3% decline. Sales for the year-to-date rose 1.0% to 56,467 models delivered. In the U.S., sales for the first two months of 2014 remained stable, with a total of 45,272 deliveries, down 1.2%.

The continuing headwinds in Europe continue to make themselves felt with 60,321 BMW and Mini models delivered in February, down1.5%. Sales for the first two months of 2014 are on a par with the previous year with a total of 111,654 deliveries. Sales in Scandinavia continue to grow significantly, increasing 15.2% compared with the first two months of last year with a total of 6,551 vehicles delivered.

BMW Motorrad sales in February increased by 18.3% compared with the same month last year with a total of 13,536 motorcycles delivered worldwide in the first two months of the year, a 16% increase.