(December 1, 2016) DETROIT — General Motors sold 197,609 vehicles in November to individual or “retail” customers in the U.S., up 8 percent from last year. Based on initial estimates, GM once again outperformed all full-line manufacturers, led by strong retail sales gains at Chevrolet, Buick, GMC and Cadillac.

GM’s November retail sales performance drove GM’s U.S. retail share to its highest November level since 2009.

Based on initial estimates, GM’s retail market share jumped 0.3 percentage points in November to 16.8 percent.  GM has gained retail market share in 17 of the past 20 months.

GM’s four U.S. brands posted strong retail sales results in November compared to last year.

    Chevrolet — up 5 percent for its best November since 2004
    Buick — up 22 percent for its best November since 2003
    GMC — up 9 percent for its best November since 2001
    Cadillac — up 17 percent for its best November since 2013

GM’s total U.S. sales in November were 252,644 vehicles, up more than 10 percent from last year.   All four brands outperformed the industry in November with Buick, Cadillac and GMC posting double-digit gains.

“GM’s November performance reflects the continued strength of our U.S. business.  We gained profitable retail share, commercial and small business deliveries were strong and we commanded the industry’s best average transaction prices,” said Kurt McNeil, GM’s vice president of U.S. Sales Operations.

“We are ahead of plan selling down our 2016 model year inventory and we expect to close out December with more retail share growth. GM is heading into 2017 in a position of strength with the planned launch of key new products, like the all-new Chevrolet Equinox, into the heart of the market.”

GM’s ATPs, which reflect retail transaction prices after sales incentives, were $35,767 in November, more than $4,000 above the industry average and ahead of last November.

Through the first 11 months of the year, GM’s U.S. retail sales were up nearly 2 percent compared to last year. GM gained 0.5 percentage points of U.S. retail market share during that timeframe, the largest retail share gain of any full-line automaker. Year to date, Chevrolet U.S. retail sales are up nearly 3 percent and the brand’s retail share has grown 0.5 percentage points to 11.1 percent. Chevrolet continues to be the U.S. industry’s fastest-growing brand.

Year to date, Buick retail deliveries have grown more than 5 percent and Buick has gained 0.1 percentage points of retail share.

GM continues to benefit from a strong U.S. economy and strong retail demand for its products.

“All economic indicators show significantly improved optimism about the U.S. economy including consumer and business sentiment, which continue to drive a very healthy U.S. auto industry,” said Mustafa Mohatarem, GM’s chief economist. “We believe the U.S. auto industry is well-positioned for sales to continue at or near record levels into 2017.”