(March 6, 2013) Audi has joined forces with Disney and Marvel Studios for the release of Marvel’s Iron Man 3 due in theaters on May 3. The brand will once again be highlighted throughout the entire film. The Audi R8, R8 Spyder, A8, S5, and Q7 were all featured in the first and second installments.

“Audi is excited to once again showcase the brand’s cutting edge technology and sleek design with the Audi R8 e-tron in Marvel’s Iron Man 3,” said Loren Angelo, general manager of Brand Marketing for Audi of America. “This is a strategic collaboration for us. Similar to the position of the R8 as an innovation leader, Iron Man’s character consistently evolves throughout the trilogy as he masterminds new trends in technology and engineering.”

Robert Downey Jr. will reprise his role as Tony Stark, the title character in the film, whose Super Hero alter ego Iron Man is the result of an extremely versatile and indestructible high-tech armor suit. Whenever Stark hangs up his suit, the technically-adept billionaire can be seen in the film behind the wheel of the all-electric R8 e-tron sports car prototype.

Gwyneth Paltrow also returns as Virginia “Pepper” Potts, CEO of Stark Industries and girlfriend of Tony Stark, who drives an Audi S7 Sportback.

"We are thrilled to once again team up with our friends at Audi. With an extraordinary mix of style and cutting edge technology, these two global brands have always been a great fit!” said Bob Sabouni, EVP Worldwide Marketing Partnerships.

About Iron Man — Marvel’s Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?