Aston Martin Vanquish smashes Web records

(June 27, 2012) The new Aston Martin Vanquish is already breaking records, just a week after making its world debut at Unprecedented global interest in Aston Martin’s new hero has meant the luxury British brand rewriting its internet record books.

Wednesday, Thursday and Friday last week — June 20, 21 and 22 — saw the three highest traffic days ever recorded on Aston Martin’s global website as fans around the world flocked to find out more about the new V12-engined super grand tourer.

The brand’s experienced digital communications team has been watching the records tumble as users flock to the new Vanquish web pages, with more than double the daily average number of visitors to the site over the past seven days.

Friday's traffic was driven higher still by a large number of automotive news websites worldwide, including in the UK, linking to the new
Vanquish configurator. In fact the TopGear story on the Vanquish was its most popular of the month in terms of views.

As for global interest, the growth in selected markets against the same period seven days earlier is just as exceptional with, for instance, visits to the site from the United States soaring by 102%. Closer to home, visits from the UK were up 162% while Germans, too, have been racing to grab a glimpse of the new car — visits to the Aston Martin site from that country soared by 216%. In China, where Aston Martin is still a relative newcomer, interest has been shooting up with visits to the site jumping 81%.

The Vanquish launch film  is currently standing at almost 200,000 views since Wednesday 20 June making it, comfortably, the fastest-growing video the Gaydon-based luxury sports car maker has ever produced. On Thursday last week the film ‘charted’ among the top 50 YouTube videos worldwide.

Currently, the Vanquish launch film sits second behind a One-77 video as the most widely viewed of the 150 video shorts Aston Martin currently offers on its YouTube channel, however all the signs are that the Vanquish will quickly overtake even its £1.2m hypercar sibling in the Aston Martin range when it comes to views online.

The film also helped the brand accelerate past three million YouTube video views in total.