(June 14, 2023) NEW YORK — Where Savile Row meets Park Avenue. Aston Martin has opened the doors to Q New York, its first ultra-luxury flagship on 450 Park Avenue, in New York City. The new location brings the highest levels of the iconic British brand’s bespoke service, Q by Aston Martin to North America for the very first time, providing the most sophisticated luxury specification experience available anywhere in the world.

The first-of-its-kind landmark location forms a key pillar of Aston Martin’s ultra-luxury brand and customer experience strategy, with the commitment to provide the very best possible environment for its most discerning clients to create their own intimately personal Aston Martin.

Conscientiously designed to immerse onlookers into the world of Aston Martin, visitors on Park Avenue are greeted by a unique window installation of epic proportion, named the "Champagne Frame." Created with one of the largest single panes of glass ever installed into a New York building, the grand window frame looks into the stars — Aston Martin’s most iconic models — which are carefully illuminated by an impressive 2,100 bulb chandelier — spanning 131-feet. Meanwhile, the use of mosaic tiles and commanding dining tables helps define the new flagship, bringing the best of British to one of the most prominent streets in the world.

The new location will serve as a showcase and launch venue for Aston Martin’s latest products, from unique special builds to limited-edition models and newcomers to Aston Martin’s breath-taking portfolio. From today, the flagship proudly displays the all-new DB12 in North America for the very first time, in addition to the era-defining Aston Martin Valkyrie AMR Pro hypercar.

Q New York offers an ultimate blend of digital and physical car configuration. As part of a custom-made appointment, clients will be able to visualize their personalized Aston Martin on a 35-foot x 10-foot LED wall capable of providing an ultra-high definition, 360-degree view of any Aston Martin in real-life size. Sitting at the intersection between the physical and digital worlds, Aston Martin’s intention is to provide such a realistic configuration that clients feel as though they could open the door to their car.

Use of the most innovative Near-Field Communication (NFC) technology will facilitate a seamless, high-end customer specification service, allowing clients to combine the sensorial touch and feel of physical color and trim samples with live configuration on screen.

A live video link from Manhattan to Aston Martin’s design studio in Gaydon, UK, enables real-time communication with the brand’s renowned designers and the Q by Aston Martin team, providing the most bespoke and sophisticated commissioning experience available outside of a personal visit to headquarters.

Offering a concierge experience, carefully curated high-end dining and overnight travel experiences will also be available for those seeking to extend and elevate the experience of creating their own Aston Martin.

Q by Aston Martin represents a key pillar of Aston Martin’s ultra-luxury strategy, giving customers the ultimate sense of freedom and expression when customizing their cars. Whilst a long-standing part of Aston Martin’s DNA, this bespoke service facilitates the growing trend of personalization across the luxury goods segment.

Marek Reichman, executive vice president and chief creative officer of Aston Martin said: “Creating wondrous places, spaces and experiences are important design statements for us. And just as we belong in Formula One as British makers of ultra-luxury high-performance sports cars, Aston Martin belongs in New York City. It’s a place where dreams come true.

“We have created Q New York as a landmark across the Atlantic where our customers can collaborate with our designers to make their own lifelong Aston Martin dreams come true. “This is our version of creative performance design and precision craft at their finest – with sights and sounds, shapes and forms, and vivid colors and textured materials – all presented using the latest technology to provide customers with the engaging Aston Martin experience that they deserve.”

Q New York is now officially open at 450 Park Avenue, with appointments available to be scheduled by any Aston Martin dealer.