(August 16, 2023) American Honda, the sole distributor of Honda motorcycles, scooters, ATVs and side-by-sides, today revealed a partnership with TrueTimber, the industry-leading camouflage brand, that will see the companies collaborating on future projects. The two brands have already worked together in the past, for example partnering on special editions of Honda Pioneer and Talon side-by-side models featuring the TrueTimber Viper Urban Camo pattern. In addition, TrueTimber has offered Honda-branded clothing items under a licensing agreement.

Through this new arrangement, Honda and TrueTimber will extend their partnership via a co-branded marketing campaign. Honda Power Sports and Products will have exclusive rights to use TrueTimber’s Atera camo pattern on Honda’s family of products. The pattern will first be featured on a Honda powersports vehicle to be announced at a later date.

“American Honda and TrueTimber are leaders in their respective categories, and both brands share a passion for outdoor recreation,” said Jeremy McGuire, senior manager of Customer Engagement at American Honda. “This new partnership will elevate the product offerings from both of our companies, as we work together to reach our customers in creative and innovative ways. Customers should stay tuned for additional exciting news regarding this exciting new collaboration.”

“It has been really exciting to grow such a collaborative partnership with an iconic brand such as Honda and explore new ways to get engaged with our customers,” said TrueTimber CEO Rusty Sellars. “Both companies share such an intense passion for the outdoors, and we are looking forward to further enhancing our fans’ adventures through our products.”