All-new 2014 Fiat 500L expands the brand’s product lineup

(May 25, 2013) AUBURN HILLS, Mich. — Expanding on the style, efficiency and driving enjoyment that has made the Fiat 500 an icon for nearly 57 years, the all-new 2014 Fiat 500L expands the Cinquecento’s appeal by offering 42 percent extra interior space with comfortable seating for five, engaging driving dynamics and a 160-horsepower 1.4-liter MultiAir Turbo engine with two fuel-saving, six-speed transmissions.

All this comfort and technology is wrapped in contemporary Italian design with a starting price of $19,900 including destination charge.



It goes on sale next month giving U.S. dealers a much needed additional model to sell. The 500L is based on a slightly bigger platform than the 500, has four doors and is 26 inches l
onger, and 6 inches taller and wider. In addition, there will be another version called the 500L Trekking designed for those who want a more rugged look. The Trekking starts at $21,995.

It will compete with the Mini Countryman and Mini Cooper hatchback, the Kia Soul and Nissan Juke.

“The all-new Fiat 500L expands the reach of the Fiat brand in North America, appealing to customers who like the contemporary Italian style of the Fiat 500 but need more space and functionality to match their lifestyle needs,” said Jason Stoicevich, head of Fiat brand North America.

“The Fiat 500L offers the whole package, with best-in-class interior space, class-leading horsepower, exclusive technology features and the style that only Italians can create.”

Since the modern Fiat 500’s global launch in 2007, more than 1 million of these efficient and city-friendly vehicles have been sold in more than 110 countries worldwide. The Fiat 500 was launched in North America in 2011.