73,000 bikes lined museum grounds during Harley-Davidson Homecoming



(July 25, 2023) MILWAUKEE — The Harley-Davidson Homecoming Festival, the biggest music-and-motor event to hit Milwaukee this summer, took place from July 13-16 at venues across the Milwaukee area. Moto enthusiasts from all over the world enjoyed the festivities celebrating the rich, 120- year history of the world’s most-desirable motorcycle brand, Harley-Davidson. The Company also announced next year’s Harley-Davidson Homecoming will be July 25-28, 2024.


Some key highlights of the 2023 Harley-Davidson Homecoming Festival included:  

Veterans Park on the Milwaukee Lakefront – Performances by Green Day and Foo Fighters

On Friday and Saturday night at Veterans Park, music headliners Green Day (July 14) and Foo Fighters (July 15) performed to massive crowds on the Milwaukee lakefront. The shows gathered more than 80,000 motor and music enthusiasts throughout the weekend.

Leading up to the headlining acts at the Veterans Park venue, key performances on July 14 included Abby Jeanne, KennyHoopla, Phantogram, and The Cult. On July 15, performances included Ghost Hounds, White Reaper, Joan Jett and the Blackhearts, and Cody Jinks.

In addition, Nitro Circus, the most explosive crew in action sports, provided an action-packed freestyle motocross show, plus the exhilarating stunts of the Ives Brothers Wall of Death & Ball of Steel, food and beverage vendors, and special merchandise added to the family-friendly entertainment. Matty Matheson hosted a Burger Build Off, where legendary chef, actor, author, and restauranteur Matty Matheson created the ultimate, show-stopping burger in a head-to-head cookoff.

Harley-Davidson Museum – Milwaukee


Activities kicked off at the Harley-Davidson Museum grounds on Thursday with Bike Night and continued through the weekend. 73,000 bikes lined the museum grounds and Sixth Street over the four days. 130,000 attendees enjoyed food trucks, Flat Out Friday Boonie Bike races, motorcycle displays and demo ride opportunities with LiveWire, and Stacyc  electric vehicles, the Division BMX Stunt Show, custom and vintage motorcycle shows, and evening musical entertainment.

The music line-up included headliners Hairball, The Jimmys and The Now Band, Rust Bucket Road Trip, and The Toys and Rebel Grace.

Harley-Davidson Powertrain Operations – Menomonee Falls


The Harley-Davidson Powertrain Operations in Milwaukee suburb, Menomonee Falls, hosted demos of 2023 Harley-Davidson motorcycles, factory tours, and Police Skills Riding Demonstrations.

Harley-Davidson 120th Anniversary Motorcycle Parade – Downtown Milwaukee


The 2023 Homecoming event concluded on Sunday with the Harley-Davidson 120th Anniversary Parade, winding through Wisconsin Avenue to the heart of downtown Milwaukee, ending at Veterans Park on the lakefront. 7,000 motorcycles participated in the parade to the cheers and waves from crowds gathered along the route.