(August 21, 2023) Range Rover House, the invitation-only experience which presents Range Rover’s vision of modern, sustainable luxury and design leadership, celebrated its return to Monterey Car Week, Calif., with a reprise of the exquisitely crafted Range Rover SV Carmel Edition. 

As one of the world’s foremost luxury brands, leading by example since 1970 through originality and exemplary design, Range Rover House exemplifies Range Rover’s brand DNA, bringing true modern luxury to life through curated experiences. Each house — meticulously designed under the direction of Chief Creative Officer Professor Gerry McGovern OBE –— embodies Range Rover’s luxurious, modernist, and relevant design philosophy while reflecting local and cultural trends and events.  

The Signature Event of Range Rover House occurred this weekend, with the reveal of the ultraexclusive 2024 Range Rover SV Carmel Edition. Taking inspiration from Carmel as the pearl within the California coastline, this unique specification curated by the SV Bespoke personalization team features colors and materials which express the beauty and tranquillity of the region.

A SV Bespoke Special Effect Gloss white exterior paint uses highly reflective fine white glass flake particles in the solid base coat to create a glistening and sophisticated shimmer synonymous with the Pacific Ocean. This finish extends to the matching inserts on the 23” triple-finish Diamond Turned Dark Grey Gloss forged alloy wheels.

The unique interior, inspired by the warm beaches of Carmel, features contrasting two-tone front-to-rear Perlino and Deep Garnet semi-aniline leather with the signature Carmel Edition embroidery design. The coastal inspiration continues through the integration of Cream Ash Burr veneer, gloss white ceramic touchpoints and Pearl Oyster carpet.

SV Bespoke Carmel Edition-embroidered cushions and branded illuminated treadplates also provide consistent elements found only on Range Rover SV Carmel Editions. Clients will also receive two sets of Titlist Golf Clubs with custom fittings, select items from the 2024 Range Rover Merchandise collection and VIP access to future Range Rover House activations.

The Carmel Edition is exclusively available as a Long Wheelbase, with the pinnacle four-seat SV Signature Suite cabin featuring an electrically deployable Club Table and integrated refrigerator. Power is provided by the latest 606hp twin turbo V8 MHEV gas engine.

Seven of these vehicles were sold to the invited guests of Range Rover House, with a portion of the $370,000 MSRP being donated to the Monterey Bay National Marine Sanctuary. This protected coastline and aquatic location is home to one of the world's most diverse coastal and marine ecosystems. Range Rover is committed to supporting this organization's mission to promote biodiversity and enhance ecosystem health through coordinated action.