Kelley Blue Book reports car prices
have fallen 3.5% since January 2023
(February 15, 2024) ATLANTA — The U.S. new-vehicle market sales pace slowed in January, despite lower prices and higher incentives. According to an analysis by Kelley Blue Book, a Cox Automotive company, the U.S. new-vehicle average transaction price (ATP) last month in the U.S. was $47,401, down 2.6% from December 2023 and down a remarkable 3.5% compared to January 2023.