February 2014

New car transactions prices up 2.7 percent from year ago

(February 3, 2014) SANTA MONICA, Calif. — TrueCar estimated today that the average transaction price (ATP) for light vehicles in the U.S. was $30,934 in January, up $804 (2.7 percent) from January 2013 and down $422 (-1.3 percent) from December 2013.

Average transaction prices continue to rise and are at the highest levels in the last five years.

Car buying habits of Super Bowl cities: Ford F-150, Subaru

(February 1, 2014) CHICAGO — Cars.com conducted a study to evaluate the car buying preferences of the cities home to the teams playing in this weekend's Super Bowl, the Seattle Seahawks and the Denver Broncos. The study reviewed the new car purchasing preferences of more than 300,000 car buyers over the past year in Seattle and Denver, as well as an analysis of most searched models by the shoppers in both cities at Cars.com in the fourth quarter of 2013.