Lexus (luxury), Honda (mass market) lead in residual value
Lexus tops J.D. Power Residual
Value Awards for 4th straight year
(November 24, 2023) TROY, Mich. — As new- and used-vehicle prices continue to rise, the resale (or residual) value of those vehicles has never been more important to consumers, according to the J.D. Power 2024 U.S. ALG Residual Value Awards. For a fourth consecutive year, Lexus received the brandaward for best premium brand, while Honda received the award for best mass market brand for a third consecutive year. Three marques — Honda, Lexus and Toyota — were each recognized with four model segment winners.