(December 1, 2015) IRVINE, Calif. — The analysts at Kelley Blue Book kbb.com today report the estimated average transaction price (ATP) for light vehicles in the United States was $33,801 in November. New-car prices have increased by $231 (up 0.7 percent) from November 2014, while climbing $144 (up 0.4 percent) from last month.

"While average transaction prices are up again in November, the rate of growth was modest at less than 1 percent, which stands in contrast to the 2 to 3 percent increases seen so far this year," said Karl Brauer, senior analyst for Kelley Blue Book.

"Trucks and SUVs remain the primary drivers behind this strength in transaction prices. In fact, the new 2016 Volvo XC90 is a standout, even in the SUV segment, with an average transaction price up nearly 40 percent from this time last year."

Fiat Chrysler reports one of the highest average transaction price increases at 3.8 percent year-over-year, helped by the Dodge and Ram brands, which are each up nearly 8 percent. American Honda also is up at 2.4 percent from strength of the all-new Pilot, up 12 percent.

"At the segment level, full-size pickup trucks had a great month, up 6 percent, with increases across all major models," said Tim Fleming, analyst for Kelley Blue Book. "The Toyota Tundra had the largest increase at roughly 10 percent, boosted by its top-tier 1794 edition. The subcompact and mid-size car segments also experienced positive month-over-month and year-over-year growth, which is promising, fueled by players such as Honda Accord and Volkswagen Golf."