Kelley Blue Book adds CPO Price Advisor to product suite

(February 21, 2018) IRVINE, Calif. —  Kelley Blue Book has announced it will add to its Price Advisor product suite with the launch of an all-new CPO Price Advisor, which will further drive transparency in the certified pre-owned (CPO) selling and buying marketplace. 

Now available on and on Participating Dealer websites, Kelley Blue Book Price Advisor for CPO is based on recent certified vehicle sales transactions, updated weekly, and is adjusted for local market conditions and seasonal trends.

The all-new Price Advisor will display a CPO Fair Market Range and CPO Typical Listing Price, helping build credibility between dealers and consumers through its realistic certified vehicle pricing expectations.

"With the CPO market continuing to grow year-over-year due to increased consumer and dealer demand for CPO inventory, the new CPO Price Advisor will play a critical role in assuring consumers they are making the best decision possible during the vehicle shopping process," said Mike Sadowski, general manager for Kelley Blue Book.

"In an effort to provide consumers with the information they need to make a confident buying decision, Kelley Blue Book has enhanced the consumer's ability to discover what represents a fair price in their location. Ultimately, this will create a more transparent and confident car-shopping experience between consumers and dealers."

The new CPO Price Advisor is market-reflective and backed by actual CPO transaction data that displays CPO Fair Market Range and CPO Typical Listing Price, as well as the three different pricing zones: white, green and red, which consider specific year, make, model and trim combinations. The white zone represents pricing that falls below the CPO Fair Market Range, typically under special circumstances, such as unpopular color or excess inventory.

The green zone is the Kelley Blue Book Fair Market Range (CPO), which reflects current market conditions for a selected vehicle with the buyer's chosen options in their location. The red zone falls above the CPO Fair Market Range and is indicative of an exceptionally low supply with high demand.

"Updated for the needs of a new-age, CPO car shopper, the Kelley Blue Book CPO Price Advisor is utilizing granular data to equip consumers with the most up-to-date information possible when buying a certified vehicle," said Sadowski. "CPO sales continue to climb with 2017 marking the seventh consecutive year for sales growth. Cox Automotive estimates sales will continue their record streak in 2018 with 2.7 million CPO vehicles sold for the year1, making the need for the latest in CPO vehicle pricing a need more than ever before."

In addition to the CPO Price Advisor, Kelley Blue Book also offers Used-Car and New-Car Price Advisor products on its website,