J.D. Power — Owners unimpressed with new-vehicle design and performance
Porsche 911 top vehicle in J.D. Power APPEAL study
Overall satisfaction declines
in consecutive years for first time
(July 22, 2023) TROY, Mich. — Vehicle manufacturers may be collectively disappointed learning that, for the first time in the 28-year history of the J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study, there is a consecutive year-over-year decline in owner satisfaction. According to the 2023 study overall satisfaction is 845 (on a 1,000-point scale), a decrease of 2 points from a year ago and 3 points lower than in 2021.