(April 8, 2011) IRVINE, Calif. (PRNewswire) — zAutos.com, a consumer car research website, has announced the addition of its new research feature — the Invoice Price Tool.

Consumers can now view the invoice price and Manufacturer's Suggested Retail Price (MSRP) of a particular vehicle along with each of its optional features and packages while shopping at the dealership.

Armed with this information, consumers can negotiate with dealers as equals and purchase their favorite vehicle for the lowest possible price.

The Invoice Price Tool can be accessed from the Internet on a mobile device.

The Invoice Price Tool lifts the financial veil from a vehicle. After selecting the year, make and model of a vehicle, consumers can view the invoice costs and MSRPs of an automobile along with its options and packages. Each package includes a description and listing of each individual component, along with any relevant information, such as geographical availability and drivetrain prerequisites.

The Invoice Price Tool may be completed on its own, or it may be accessed via one of the 10,000 prefabricated eBrochures readily available at zAutos.com. Like other features on zAutos.com, the Invoice Price Tool is a simple and speedy process, easily completed within five seconds. Rather than hunting through the internet for elusive, precious data, consumers can find all pertinent financial information in a single place: the Invoice Price Tool at zAutos.com.

Why walk into a dealership uneducated? Why shop for cars online uninformed? Knowledge means power, and power means savings.