Edmunds forecasts Black Friday will boost November sales

(November 25, 2014) SANTA MONICA, Calif. — Edmunds.com forecasts that 1,261,813 new cars and trucks will be sold in the U.S. in November for an estimated Seasonally Adjusted Annual Rate (SAAR) of 16.7 million. The projected sales will be a 1.3 percent decrease from October 2014, but a 1.6 percent increase from November 2013.
“Car sales will remain elevated in November in large part because of Black Friday,” says Edmunds.com Senior Analyst Jessica Caldwell. “In recent years both car shoppers and car dealers have turned toward Black Friday as an opportunity to dive into the holiday shopping season. This is a good example of how the auto industry continues to evolve to become more like the rest of the retail market.”