Domestics garner most interest from buyers

(December 24, 2010) While the Big 3 enjoyed some resurgence this year after a rather trying 2009, revealed some more good news for these automakers Thursday. The company announced that the three most-researched models on its site for the first 11 months of the year are all Big 3 models.

Specifically, the 2010 Ford F-150 generated the most interest as far as consumers conducting research on the site, while the 2011 Ford Mustang came in second, and the third most-researched model was the 2010 Chevrolet Camaro.

“For the domestics, we have seen the interest climb as they take advantage of their improved brand perceptions, product quality and their ability to deliver a product that the consumer marketplace is demanding and in need of,”explained Don Christy Jr., president and chief executive officer of NADAguides.

“Brand loyalty amongst the top brands has seen slight increases as well, which has contributed to their research levels on the site,” he added.

Ford F-150 generates
most interest at NADAguides

Looking at some of the other findings of's report, officials discovered that the list of vehicles showing the most significant consumer interest changes were composed of trucks, minivans and hybrids.

For instance,officials pointed to more research for the Toyota Tundra and Toyota Tacoma, while also noting modest decreases for the Dodge Ram 1500 and the Chevrolet Silverado 1500.

Interest in the Ford F-350 jumped 22 percent and the Ford F-250 moved ahead 13 percent. In general, heavy duty pickups were up, officials said.

The top minivan vehicle was the Toyota Sienna, which made an 84-percent leap in consumer interest.

The biggest gainer among hybrids was the Toyota Prius (up 45 percent year-over-year), due in part to consumers becoming more cognizant of eco-friendly rides and the “face-lift” Toyota made to the Prius’ exterior.

NADAguides went on to stress that consumer interest on its site through the first 11 months reflects the 10 strongest-selling vehicles including Ford's F-Series and Fusion models, Chevrolet's Silverado and Toyota's Camry that made both lists.

“As expected, the new 2011 Buick Regal, 2011 Ford Fiesta and 2011 Jeep Grand Cherokee shot up the list as consumers took interest in these new models,” NADAguides concluded.

Source: Auto Remarketing