(December 13, 2011) AUBURN HILLS, Mich. — The Dodge brand is giving a sneak peek into the "high-tech, precisely crafted and highly customizable interior" of its all-new 2013 Dodge Dart. Scheduled to be introduced Jan. 9 at the North American International Auto Show in Detroit. Dodge says the new Dart’s interior sets a new standard for compact cars.



Dodge designers focused on creating a modern blend of precision craftsmanship, state-of-the-art technology, exciting bursts of color and hand-sculpted shapes when designing the Dart’s interior, which is made with materials and technology typically found in more expensive vehicle segments.

Starting with modern Dodge DNA and through the use of ambient interior lighting, soft-touch materials and high-tech features, the 2013 Dodge Dart is loaded with amenities and unexpected delights for both drivers and passengers.

The Dart’s “driver-centric” layout is designed to put all controls within easy reach of the driver. Customizable displays and comfort-tuned seats are packaged in an exceptionally spacious, pleasing interior. Packaged in the footprint of a compact car, the 2013 Dodge Dart features the interior spaciousness of a mid-sized sedan, and it boasts best-in-class hip and shoulder room.

Customization was key in the all-new Dodge Dart’s development, and with 12 exterior colors, 14 interior color and trim combinations, six wheel options, three engine options and three transmissions, each Dodge Dart can be personalized by every buyer to fit their individual style. And the combinations are multiplied exponentially, as Mopar will also offer hundreds of customization options and themed packages specifically developed for the Dart.

The high-tech centerpiece of the all-new 2013 Dodge Dart is the class-exclusive floating island bezel, which houses the segment-exclusive available 7-inch Thin Film Transistor (TFT) customizable gauge cluster display with light pipe surround that also houses the available class-exclusive UConnect Touch 8.4-inch touchscreen multimedia center -- the largest touch-screen in its class.

Thoughtful storage options throughout fit today’s technology. The glove box easily conceals a stowed iPad; the center console features auxiliary jacks to plug in a wide variety of electronic devices, and thoughtful, inventive storage solutions, such as console map pockets, which are perfect for storing mobile phones, receipts, or pen and paper.

Lighting in all the right places provides drivers and passengers a warm, comfortable cockpit. Available “racetrack” lighting surrounds the floating island bezel. Ambient lighting for the door handles, map pockets, foot wells, glove box, storage bin and illuminated cup holders is both useful and provides a warm atmosphere inside the vehicle.