Depictions of dangerous speeds in auto ads undermine progress on safety
Insurance Institute for Highway
Safety decries TV ad messages
By Chuck Farmer
Vice President
Research and Statistical Services, IIHS
(April 2, 2024) A sleek, silver sedan races through the aisles of a shipping container storage yard, pursued by a menacing motorcycle. The sedan windows are tinted just enough that you can imagine yourself as the driver. The motorcycle is gaining ground, so you turn down an aisle currently being worked by a crane. As you blow past the crane, it lowers a shipping container, blocking the motorcycle. You’re safe. Or are you?