THE VIRTUAL DRIVER
By Christopher A. Sawyer
(March 8, 2013) You almost have to wonder if they let some 1950s PR hack — or the vacuous Paris Hilton — name the new Ferrari just prior to the Geneva Motor Show, and after an all-nighter. Yet Ferrari’s President, Luca di Montezemolo, claims the LaFerrari name came about, “because it is the maximum expression of what defines our company – excellence.”