(April 8, 2024) PLANO, Texas — Whether your idea of adventure is overlanding in a remote place, trekking across the desert, visiting a national park with your family, or making your daily commute, the all-new 2024 Lexus GX inspires drivers to take their aspirational goals and make them a reality. In the “Live Up to It” marketing campaign, Lexus is empowering drivers to confidently pursue their curiosity and drive for adventure.