April 2024

'Live up to it' in the all-new 2024 Lexus GX campaign

(April 8, 2024) PLANO, Texas — Whether your idea of adventure is overlanding in a remote place, trekking across the desert, visiting a national park with your family, or making your daily commute, the all-new 2024 Lexus GX inspires drivers to take their aspirational goals and make them a reality. In the “Live Up to It” marketing campaign, Lexus is empowering drivers to confidently pursue their curiosity and drive for adventure.

Toyota Crown sedan transforms — Meet the 2025 Crown Signia SUV

(April 7, 2024) Toyota knows a thing or two about building brands that stand the test of time. A testament to that longevity is the Toyota Crown. As the company’s longest-running nameplate, the Crown has been a shining jewel in the Toyota lineup since its debut nearly 70 years ago.

Reynolds’ final Bandit Trans Am goes to the auction block

By Jeff Peek
Hagerty Media
Photos by Barrett-Jackson

(April 7, 2024) So many Smokey and the Bandit tribute cars have crossed the auction block in recent years that it’s difficult to keep track of them all. What’s different about this one? According to Barrett-Jackson, the 1977 Pontiac Firebird Trans Am SE being auctioned at its April 18-20 Palm Beach event was the last one personally owned by Burt Reynolds.

BMW sets BMW Motorrad Days for Oct. 11-13

Barber Vintage Festival 2024 at
Motorsports Park in Leeds, Ala.

(April 6, 2024) WOODCLIFF LAKE, N.J.  — BMW Motorrad USA has announced the return of BMW Motorrad Days Americas, as part of the storied Barber Vintage Festival, Oct. 11-13. The first ever BMW Motorrad Days Americas took place last year and helped celebrate the 100 Years history of BMW motorcycles with record attendance at the Barber Vintage Festival.

UK company Theon Design unveils its first 911 Targa commission

Theon elevates open-top air-cooled
Porsches to new heights with Targa

(April 5, 2024) DEDDINGTON, UK — Theon Design has revealed its latest bespoke Porsche 911 (964 generation Carrera 2) commission, codenamed GBR003 — the company’s debut open-top Targa model. As with every Theon Design commission, the all-carbon bodied, six-speed manual, 4.0-liter naturally aspirated GBR003 is an entirely bespoke creation, enhanced from the ground up at Theon’s production facility, nestled in the heart of Oxfordshire’s "motorsport valley."

Hybrid vehicles propel Ford SUV and truck sales

(April 5, 2024) DEARBORN, Mich. — Customer reception in the first quarter to Ford’s freedom of choice across gas, hybrid and electric vehicles drove company sales and share gains. Ford and Lincoln sales climbed 7 percent, outpacing the overall industry.

Subaru announces pricing on new 2025 Subaru Forester starting at $31,090

2025 Forester adds sleek, stylish
exterior with refined, quieter interior

(April 5, 2024) Subaru has announced pricing on the all-new 2025 Subaru Forester SUV arriving at Subaru retailers later this spring. The completely redesigned SUV features sleeker exterior styling, a quieter and updated interior, improved ride and handling, and enhanced safety. The sixth-generation Forester SUV starts at $31,090 including $1,395 destination charge.

Jeep celebrates 4x4 Day 2024, introducing Tuscadero on new 2024 Wrangler

Tuscadero, a deep chromatic magenta,
the newest limited-edition Jeep color

(April 4, 2024)  AUBURN HILLS, Mich. — Happy days are here again: Jeep brand is bringing back Tuscadero to celebrate 4x4 Day 2024. Back by popular demand, the exterior paint color, an audacious, deep and intense chromatic magenta, is making its highly anticipated return as an option on the iconic, new-for-2024 Jeep Wrangler.

Velocity Invitational launches rally ride-along experiences

(April 4, 2024) LAKESPUR, Calif.  — Velocity Invitational will open ticket sales this Friday, April 5, for its 5th annual event with an incredible opportunity to ride along with professional drivers in raucous rally cars during the motorsports festival at Sonoma Raceway, Oct. 4-6. New for 2024, the lineup of DirtFish Rally experiences will include rides in Group B rally cars, as well as modern-day rally cars.

Rev up your reading — Hundreds of Ford Times magazines now public

(April 4, 2024) Get ready to take a road trip through automotive history as the Ford Heritage Vault makes Ford Times magazines available to the public. As Ford's network of branch offices rapidly expanded in the early 20th century, the Ford Times was created in 1908 to keep employees in distant locations updated on the latest company offerings. Within two years the magazine evolved into a consumer publication focusing on lifestyle and travel, enjoying a successful run until its final issue in 1993.