(July 15, 2022) Nissan is facing up to the fact that it struggled for more than a decade to sell a pioneering electric vehicle that the U.S. market was not ready for — and which, in the end, fell behind the competitors that followed it. Long before Tesla made EVs cool, Nissan attempted to spark the segment with the first affordable, mass-market electric car, launched in the U.S. in late 2010, according to Automotive News.