(August 5, 2021) TOKYO — Launched in August 1951, the Land Cruiser was originally known as the "Toyota BJ," a four-wheel-drive vehicle equipped with a powerful engine. In the 70 years since, it has sought to deliver safety and security to diverse customers and other people involved with the vehicle. All over the world, the Land Cruiser has supported lives, livelihoods, and more fulfilling lifestyles, and promised to take people anywhere and everywhere, and come back alive and safe.