November 2018

Jaguar brings its electrifying experience to Miami

By Paul Borden

(November 10, 2018) MIAMI — To help familiarize consumers who may have some qualms about the future of these vehicles (range angst, anyone?), the company is staging a nationwide tour billed as “Jaguar Electrifies Experience” that showcases its electric products with an emphasis on its first electric-power vehicle, the I-Pace SUV.

Hyunadi rolls into 2019 with 10 all-new or redesigned vehicles

(November 9, 2018) ANN ARBOR, Mich. — Hyundai Motor America continues an aggressive portfolio makeover spanning the past 12 months, featuring an unprecedented 10 all-new or enhanced models. Heading into 2019, the Hyundai fleet has been entirely refreshed.

Highlights from this portfolio make over include the all-new Kona compact crossover; three new eco-friendly options with Kona EV and NEXOFuel Cell Vehicle joining the refreshed Sonata Hybrid/PHEV; and a fresh new look for all of Hyundai’s volume leaders — Sonata, Elantra, Tucson and Santa Fe.

All-new Mazda3 to premiere at Los Angeles Auto Show

(November 8, 2018) HIROSHIMA, Japan — Mazda Motor Corporation announced today that the all-new Mazda3 will make its world premiere at the Los Angeles Auto Show, open to the public Nov. 30 through Dec. 9.

Mazda says the all-new Mazda3 adopts a more mature interpretation of Kodo design that embodies the essence of Japanese aesthetics. Meanwhile, fundamental performance attributes have been raised to a new level.

Electrify America to work with low-income communities

(November 8, 2018) PASADENA, Calif. — Electrify America has  announced collaboration with six organizations in California to help develop and launch community-based programs to support brand-neutral education and awareness of Zero Emission Vehicles (ZEV) for disadvantaged and low-income communities. Electrify America is investing $2.7 million in the education and outreach campaign.

2019 Toyota Mirai brings 'Real Power'

(November 8, 2018) PLANO, Texas — Press Power. Start something bigger. The 2019 Toyota Mirai’s new marketing campaign, “Real Power,” illustrates the power of hydrogen fuel cell technology to change the world. The vehicle’s POWER button takes center stage, supported by joyful, optimistic imagery, to convey the idea that Mirai doesn’t just make life better for the driver, it has the potential to make life better for everyone. Mirai customers want to bring smart and purposeful innovation to the mainstream.

Hyundai’s first performance car — Capable and then some

By Jim Prueter

(November 8, 2018) Just this last spring, Hyundai introduced the second-generation Veloster to the media in Austin, Texas, a city that takes colossal pride in proclaiming itself the weirdest city in the country. We came away overwhelmingly impressed with the ferocious new styling, the significantly upgraded cabin, advanced technology and standard safety features, and the more powerful 201-horsepower R-Spec turbo engine.

BMW lives in the weeds

This late-80s BMW 3 Series convertible was found in an abandoned condition in eastern North Carolina. Convertibles were introduced to the second-generation 3 Series lineup in 1985. The first 3 Series was sold in the U.S. in 1977.
(Photo by Jim Meachen)

Lincoln Aviator in A minor — Bringing orchestral experience into vehicle

(November 7, 2018) DEARBORN, Mich. —The notes are precise, crystalline and rich with detail, recorded by heralded musicians from the Detroit Symphony Orchestra. And they can only be heard in the all-new Lincoln Aviator, which makes its debut Nov. 28 at AutoMobility LA.

Unique chimes, informing drivers of everything from an open fuel door to an unlatched seat belt, are now symphonic in the all-new Lincoln Aviator. Three levels of informational chimes — non-critical, soft-warning chimes and hard-warning chimes — will provide distinct musical alerts for about 25 features in the vehicle.