July 2018

Marketing campaign highlights capability, refinement of 2019 Kia Sorento

(July 11, 2018) IRVINE, Calif. — After the refreshed 2019 Kia Sorento SUV went “to hell and back” late last year by conquering Moab’s treacherous Hell’s Revenge, a new marketing campaign from Kia Motors America vividly details the versatility, advanced technology and comfort of the brand’s best-selling and most capable SUV.

Bugatti working on another multi-million dollar special edition — The Divo

(July 11, 2018) Bugatti is working on a new model, the Bugatti Divo, named after Albert Divo, the French racing driver who won the famous Targa Florio race on a mountainous circuit in Sicily for Bugatti twice in the late 1920s. Bugatti estimates the price tag will be $5.85 million.

Based on the requirements for such a race, the Bugatti Divo will be light and nimble and will boast enormous downforce and g-forces. The result will be outstanding handling properties and the dynamic character of the car will be underlined by a new, strong design language.

Mini to debut new John Cooper Works hardtop International Orange Edition

(July 11, 2018) MiniUSA has announced the upcoming debut of the MiniJohn Cooper Works Hardtop International Orange Edition to occur during MINI TAKES THE STATES, the brand’s legendary biennial owners road rally.

During the rally, which kicks off Saturday, July 14, in Portland, Ore., and in Orlando, Fla., MiniUSA will showcase a special edition MiniJohn Cooper Works model on both the Eastern and Western routes. This boldly-colored, limited production special edition will also be on display in Keystone, Col., at the final gathering events July 20 – 22.

Toyota launches car sharing service in Honolulu

(July 11, 2018) HONOLULU — A jaunt to the beach, a quick errand or the drive to work. These activities just became more manageable for residents of Honolulu and visitors alike with the launch of a creative new mobility solution called Hui — a round-trip, station-based car share service. Operated by Servco Pacific (Servco), Toyota’s distributor in Hawaii, the Hui service utilizes Toyota’s proprietary global Mobility Service Platform (MSPF) and a consumer facing app developed by Toyota Connected North America (TCNA), the global technology strategy business unit for Toyota.

European Ford Fiesta ST tackles a salt mine

(July 10, 2018) The performance prowess of the new Ford Fiesta ST is demonstrated by a new film that features an amazing driving location — 400 meters below ground in one of Europe’s largest salt mines. Unfortunately, American drivers will not have the opportunity to drive or own the newest version of the Fiesta as part of Ford's grand plan to pull all sedans from the U.S.

Toyota celebrates a sedan serious about play — the new Avalon

(July 10, 2018) PLANO, Texas — Toyota has launched a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out of life.
 

Nissan Titan XD flexes its beach bod as Titan Surfcamp

(July 10, 2018) VERO BEACH, Fla. — Sand under tires, sun setting on the Atlantic Ocean, Nissan today dropped the towel on the ultimate beach-inspired show vehicle – Titan Surfcamp. From its off-road tires to the rooftop tent, Titan Surfcamp is an all-inclusive beach cruiser featuring surfboards, paddleboards, fishing rods, a solar-powered shower and more. It is the latest in the Titan Adventure series of lifestyle-themed project builds from Nissan.

Exclusive Nissan GT-R50 set for world debut at Goodwood

(July 9, 2018) TURIN, Italy — The Nissan GT-R50 by Italdesign will make its world debut at the Goodwood Festival of Speed in Chichester, England, this week on July 12.

The first-ever collaboration between Nissan and Italdesign, the GT-R50 prototype shown at Goodwood could become the blueprint for an extremely limited run of hand-built production vehicles. The vehicle commemorates the 50th anniversaries of both the GT-R, in 2019, and Italdesign, in 2018.

2019 Subaru Impreza sedan to begin at $19,480

(July 9, 2018) Subaru of America, which posted its 79th consecutive month of sales increases and best-ever June sales, has announced pricing on the 2019 Impreza sedan and 5-door models. Built on the Subaru Global Platform, every Impreza is equipped with Subaru Symmetrical All-Wheel Drive and a SUBARU BOXER engine. Offered in four trim levels: 2.0i base, Premium, Sport and Limited, the 2019 Impreza arrives at Subaru retailers this summer. beginning just $100 over previous year at $19,480 including destination charge.