(August 10, 2017) MAHWAH, N.J. — On Dull and Boring Day Jaguar announced the launch of a new campaign for the 2018 Jaguar F-Type to bring excitement to the two towns of Dull, Perthshire in Scotland and Boring in Oregon, U.S.
Jaguar selected two residents of Boring, and another pair from Dull, to inspire some excitement in each of the chosen towns. Each pair was given a new 2018 Jaguar F-Type R, the most dynamically capable and performance-oriented sports car in the Jaguar family line up, to add a little adventure and excitement to their lives by turning everyday journeys in Dull and Boring, including visits to local stores, coffee shops and gas stations, into a thrilling ride.