(May 17, 2017) ORANGE, Calif. — "Racing at Heart," a new brand campaign linking Honda's diverse, high-performance motorsports program to production vehicles including the new Civic Type R, arriving in dealerships late spring, made its television debut Tuesday. The new spot, also titled "Racing at Heart," highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing — demonstrating how the brand's deep roots in competition inspire the engineering of the Honda vehicles available to its customers.