(January 14, 2017) DETROIT — Ford is debuting an augmented reality presentation at the 2017 North American International Auto Show that immerses consumers with its newest vehicles and technologies in ways they’ve likely never experienced before. “Think of augmented reality as the blending of virtual reality with real life,” says Garett Carr, Ford global auto shows manager. “It’s like having x-ray vision, with the power to take people deeper into our product and technology stories — it feels a little like magic.”

(January 13, 2017) DETROIT — The era of electric mobility has begun, and Volkswagen will be shaping it with the I.D. BUZZ concept presented this week at the North American International Auto Show. A Microbus for a new era, the electric concept forges links between the origins of the Volkswagen brand and its electrifying future. 

The I.D. BUZZ, like the compact I.D. presented at the Paris Motor Show, is another new Volkswagen vehicle that gives compelling design to electric mobility and reflects a transformation of the brand and its models.

(January 12, 2017) DETROIT — Despite losing its luxury car sales title to Mercedes-Benz in the U.S. in 2016, the BMW Group achieved its best ever sales, the sixth year in a row the company has set a new sales record, maintaining its position as the world’s leading premium car company with its three brands, BMW, MINI and Rolls-Royce.