March 2016

Honda celebrates heritage, history in U.S. in new online series

(March 17, 2016) TORRANCE, Calif.  — The story of American Honda's first N600 vehicle in the United States in 1969 unfolds through the eyes of a determined mechanic, taking viewers on a journey to restore the first American Honda VIN, "Serial One." The online series launched Wednesday, Nov. 16, on Honda's social channels and at

Chevy makes new trailering camera system available for 2014-2016 Silverados

(March 17, 2016) DALLAS — Chevrolet has announced that a new trailering camera system will be available for 2014-2016 model year Silverados. It joins a new factory-installed, fifth-wheel prep package, compatible with either gooseneck or fifth-wheel hitches available from Chevrolet Accessories.

“These are great examples of our commitment to provide truck customers with the most confident towing experience in the industry,” said Jeff Luke, Chevrolet truck executive chief engineer.

Chevy Colorado Shoreline hitting the beach this summer

(March 16, 2016) LOS ANGELES — Chevrolet has unveiled the 2017 Chevrolet Colorado Shoreline designed for customers in the heart of the midsize pickup truck market.

“The new Colorado ignited the midsize pickup market, accounting for 74 percent of the growth in the segment in 2015,” said Sandor Piszar, Chevrolet truck marketing director. “This year, we are continuing that momentum with the Shoreline edition designed specifically for customers in the segment’s biggest market.”

Hand-built Spyker to make North American debut

(March 16, 2016) Spyker, a creator of meticulously hand-built sports cars since 2000, will return to the 2016 New York International Auto Show next week joining a list of other exotic supercars on display such as the Koenigsegg One:1 and the Koenigsegg Regera.

The third-generation Spyker C8 Preliator will make its North American debut on March 24. Spyker will produce only 50 units worldwide.

1968 Shelby GT500KR tops sales at Mecum's Kansas City auction

(March 16, 2016) WALWORTH, Wis. — Mecum Auctions’ momentum into 2016 continued in Kansas City last weekend following the company’s highest-grossing sale in history in January. The auction house’s annual spring auction held March 11-12 at the Kansas City Convention Center saw 572 vehicles cross the auction block with 409 classic and collector cars hammering sold for a strong 72-percent sell-through rate.

2017 Camaro ZL1 vs. everybody — with refinement, performance

(March 16, 2016) DETROIT — The 2017 Camaro ZL1 is poised to challenge the most advanced sports coupes in the world in any measure — with unprecedented levels of technology, refinement, track capability and straight-line acceleration. “The Camaro ZL1 is designed to excel at everything,” said Mark Reuss, executive vice president of Global Product Development.

Post-war Ford is abandoned and neglected

Ford retained the basic design of its 1942 model when it got back into production in 1946 following the end of World War II. One of the few changes was to the grille, a series of horizontal bars. The 1942 Ford had a vertical bar design. And Ford eliminated its low-priced Special sixes, which left it with six- and eight-cylinder DeLuxe and Super DeLuxe models. This 1946 Ford two-door patiently waits beside a road for someone to rescue it from abandonment and neglect. Notice someone has changed out the original hood ornament for a 1950's model. (Photo By Ralph Gable)

Audi debuts new advertising campaign for all-new 2017 A4

(March 15, 2016) HERNDON, Virginia — Audi has debuted a new advertising and marketing campaign for the powerful 2017 Audi A4. Featuring the theme “intelligence is the new rock and roll,” viewers and fans are invited to meet a new breed of rock star. Smarter, sleeker and more advanced, the all-new Audi A4 sets industry benchmarks for automotive innovation.

Dodge launches 'Go Mango' for Challenger and Charger SRT

(March 15, 2016) AUBURN HILLS, Mich. — “Plum Crazy” purple, “B5 Blue” and “Sublime” green Dodge Charger and Challenger muscle cars have recently been streaming out of the Brampton Assembly Plant, bringing a sense of nostalgia and powerful bursts of high-impact paint color to highways and dragstrips across the country.
Now, new for spring and shown for the first time this past weekend at the 11th annual Spring Festival in Irvine, Calif., Dodge is expanding its color palette with a new, modernized version of Go Mango exterior paint on 2016 Dodge Challenger and Charger SRT models. Dealers can begin ordering Go Mango immediately.

2017 Toyota Highlander to showcase performance updates

(March 14, 2016) TORRANCE, Calif. — Toyota will debut the enhanced 2017 model year Highlander mid-size sport utility vehicle on March 23 at the New York International Auto Show.  The popular Highlander receives an array of new and updated equipment and technology, inside and out, including a new Direct Shift 8-speed.