February 2014

Restyled VW Scirocco makes debut at Geneva 40 years after original

(February 17, 2014) — A sleek new Volkswagen hatchback coupe made its debut at the 1974 Geneva Motor Show.  Forty years and over a million sales later, the Volkswagen Scirocco is preparing to return to Geneva, with a new range of advanced engines that offer up to 276 horsepower yet also promise fuel efficiency improvements of up to 19 per cent, without compromising the Scirocco’s dynamic performance.

Chrysler's 'America’s Import' ad featuring Bob Dylan #1 on YouTube

(February 15, 2014) — For the fourth consecutive year, one of the Chrysler Group’s commercials debuting during the Super Bowl ranked as the #1 automotive commercial by viewers in the 2014 annual YouTube Ad Blitz contest. 

The Chrysler's two-minute “America’s Import,” featuring legendary American musician/singer/songwriter Bob Dylan — who in a collaborative first for the artist — not only appeared in the commercial
and provided one of his tracks, “Things Have Changed,” but also narrated the apologue that celebrates "America's Import." 

Chevy Cruze owners warm up thanks to RemoteLink App

(February 15, 2014) DETROIT — The Polar Vortex over most of eastern North America sent outdoor and coolant temperatures plummeting during most of January. Chevrolet Cruze owners with OnStar’s RemoteLink Mobile application avoided some of the chill because they could check their car’s status and warm the interior from any distance.

Goodyear celebrates 60th anniversary supplying tires to NASCAR

(February 14, 2014) AKRON, Ohio — Not many companies can claim as long and storied a history in American motorsports as The Goodyear Tire & Rubber Company. This year, Goodyear celebrates its 60th anniversary as a key supplier to America's most popular motorsport — NASCAR, making it not only one of the longest-running supplier relationships in racing, but in all of sports history.

Rob Dyrdek sets Guinness World Records record in Chevrolet Sonic

(February 14, 2014) VALENCIA, Calif. — Driving a Chevrolet Sonic, television star and former professional skateboarder, Rob Dyrdek successfully set a Guinness World Records record for the Farthest Reverse Ramp Jump by a Car with a total of 89 feet 3¼ inches.

Fiat announces launch of 2014 Abarth Track Experience

(February 14, 2014) AUBURN HILLS, Mich. — The 2014 Abarth Track Experience kicks off this month, giving Fiat 500 Abarth owners the opportunity to develop their driving skills in a one-day performance adventure.
 
Drivers will pilot cars from a fleet of Abarths provided and put their skills to the test through four driving modules: autocross, head-to-head challenge, driving dynamics and performance drive. Drivers will end their day by riding shotgun as professional drivers push the track-tuned Abarth vehicles to the limit.

Chevrolet to oversee restoration of historic Corvettes at museum

(February 14, 2014) DETROIT — To help the National Corvette Museum recover from the massive sinkhole that opened under the facility this week, Chevrolet will oversee restoration of the Corvettes damaged. General Motors Design in Warren, Mich., will lead the project.

Ford selects Canadian plant to build all-new global utility vehicle for export

(February 14, 2014) DEARBORN, Mich. — Ford of Canada’s Oakville Assembly plant will build the all-new Ford Edge global utility vehicle, shipping it from Canada to more than 60 countries as demand for utility vehicles grows worldwide. The Ford Edge Concept is pictured above.

Flying Spur stars at Bentley Power on Ice event in Finland

(February 13, 2014) NORTHERN FINLAND — Bentley’s new Flying Spur is proving to be one of the star attractions at this year’s Power on Ice 2014 event in Finland. Guests and the four-time World Rally champion Juha Kankkunen alike are enjoying the opportunity to put the 6.0-liter W12 luxury sedan to the test on a range of challenging circuits carved into the frozen lakes.

Fiat to debut 500L ad campaign featuring Sean 'Diddy' Combs

(February 13, 2014) AUBURN HILLS, Mich. — Fiat North America will launch a new global advertising campaign featuring entertainment powerhouse Sean “Diddy” Combs this week entitled “Mirage.”  The advertising campaign, which debuts across television beginning today, introduces the new Fiat 500L tagline, “Unbelievably Big.”