October 2013

Hertz sponsors SCRS' Repair Driven Education Series at SEMA

(October 29, 2013) The Hertz Corporation has announced its participation in this year's Specialty Equipment Market Association (SEMA) trade show, a first for the car rental industry, being held in Las Vegas Nov. 5 – 8, 2013. 

Hertz will be sponsoring the Society of Collision Repair Specialist's (SCRS) Repairer Driven Education (RDE) Series.

Kia shows image of new top-line K900

(October 29, 2013) IRVINE, Calif. — Kia says it will take value to new levels of sophistication next month with the unveiling of a rear wheel drive flagship sedan at the Los Angeles Auto Show.  The all-new K900, which will be the new flagship for the brand, is scheduled to go on sale next year and be available with either a V6 or V8 engine.

All-new 2014 Jeep Cherokee advertising campaign debuts

(October 29, 2013) AUBURN HILLS, Mich. — The Jeep brand debuted its “Built Free” marketing and advertising campaign on Monday, Oct. 28, to herald the return of the Cherokee to the Jeep vehicle lineup for the 2014 model year.

The campaign launched in the U.S. with a 60-second commercial running across national broadcast and cable television, and includes in-theater, print, digital, social and experiential extensions. A 30-second spot will begin running across broadcast and cable on Monday, Nov. 11. The all-new 2014 Jeep Cherokee is in dealerships this month.

22 historically black colleges to receive Toyota hybrid vehicles

(October 29, 2013) TORRANCE, Calif. — Twenty-two select Central Intercollegiate Athletic Association (CIAA) and Southwestern Athletic Conference (SWAC) schools will continue their commitment to sustainability with a one-year lease of a Toyota Prius liftback or Prius Plug-in vehicle.

Toyota Camry, RAV4 get equipment updates for 2014

(October 28, 2013) TORRANCE, Calif. — For the new model year, two of Toyota’s most popular models, the Camry and the RAV4, receive updated equipment that includes the availability of Entune Audio that will enhance the interior experience. This pricing for these models has also been revised for the new model year.

Ford embraces analytics and data to inform eco-conscious decisions

(October 28, 2013) DEARBORN, Mich. — Not too far from where factory workers assemble Ford cars and trucks, analytics experts in the company’s Research and Innovation Center are building something entirely different but equally important: complex mathematical models to help Ford sharpen its competitive edge while limiting its environmental impact.

New Range Rover Sport to challenge fastest recorded time across desert

(October 28, 2013) WHITLEY, UK — This week, Land Rover will attempt to set the fastest recorded time for a land vehicle crossing of the "Empty Quarter" — one of the harshest and most challenging desert environments on the planet, using a standard production 2014 Range Rover Sport.

Vandemonium in Vegas! Ford to unleash 10 custom Transit Connects

(October 28, 2013) LAS VEGAS — Ford’s all-new Transit Connect Wagon and Transit Connect cargo van will roar into the Specialty Equipment Market Association’s annual show with 10 custom-modified versions at the Las Vegas Convention Center Nov. 5-8.

The industry’s top aftermarket custom builders transformed six Transit Connect vans and four wagons, expressing their creativity through elaborate interior reconstructions, blazing graphics and eye-catching exteriors. This reimagining of Transit Connect showcases the lineup’s versatility and creative potential — especially for commercial use.

Range Rover to get long wheelbase, Autobiography editions

(October 28, 2013) Land Rover is extending customer appeal of its family of luxury SUV vehicles with the launch of a new long wheelbase Range Rover and the addition of an exclusive specification — the Range Rover Autobiography Black.

Chevrolet previews performance-oriented SEMA concepts

(October 27, 2013) DETROIT — Chevrolet this weekend previewed several performance-oriented concepts of some of the brand’s most popular passenger cars, including the Sonic and all-new Impala. The cars will debut at the SEMA Show, Nov. 5-8, in Las Vegas. It’s the world’s largest convention of automotive aftermarket parts and accessories.