(September 2, 2017) Despite the August slump in sales industry-wide, Subaru of America reported 63,215 vehicle sales for the month, a 4.6 percent increase over August 2016 marking the best-ever sales month in company history breaking the previous record set in December 2016 (63,177). The automaker also reported year-to-date sales of 423,728 vehicles, an 8.1 percent gain over the same period in 2016.

August marked the 42nd consecutive month of 40,000+ vehicle sales for the company. Crosstrek, Impreza and Outback sales were notably strong as each model achieved its best August ever. BRZ also enjoyed strong gains over August 2016. Crosstrek sales for August increased 45.9 percent over the same month in 2016 and marked the first time that Crosstrek has topped 12,000 units in a month.

“Heartfelt congratulations to our retailers who delivered not only the best August sales month ever, but also the best sales month ever in the history of the Subaru franchise with sales of 63,215 vehicles, exceeding the previous record set in December 2016 of 63,177 vehicles,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “Given the overall auto industry conditions, these sales results point to the continued strength of the Subaru brand.”

“It was our 69th consecutive month of yearly, month over month sales increases. Our retailers gave a truly exceptional effort and we are on pace for our 9th consecutive sales record,” said Jeff Walters, senior vice president of sales, Subaru of America.

“Crosstrek easily had its best month ever and we welcome the all-new 2018 model with the introduction of its advertising and marketing campaign in September that we know will resonate with customers.”