(January 8, 2025) Sony Pictures Entertainment  IMAX Corporation, Mercedes-Benz and DTS, a subsidiary of Xperi Inc., have announced that RIDEVU, SPE's in-car entertainment service, will make IMAX Enhanced movies from Sony Pictures' library readily available in vehicles later this year, starting with customers of applicable Mercedes-Benz models equipped with the MBUX Entertainment Package Plus and an active Mercedes-Benz connect subscription.

This service enhancement introduces an immersive in-car entertainment experience, bringing the largest catalog of IMAX Enhanced movies from Sony Pictures' library like "Venom: The Last Dance," "Spider-Man: No Way Home" and "Uncharted" from home to the car.

IMAX Enhanced is the only way to experience IMAX's signature picture and sound outside of a theater. RIDEVU delivers select IMAX Enhanced films featuring IMAX's expanded aspect ratio (EAR), IMAX's proprietary DMR process and DTS:X sound, available in multiple dubbed languages.



SPE's RIDEVU video entertainment service is available in the U.S., Japan, United Kingdom, Ireland and Germany. The service is fully integrated with select OEMs, including Mercedes-Benz as the first global automotive OEM. It offers access to thousands of movies to buy, rent or stream. Designed for the car, RIDEVU connects Sony Pictures' movies with its advanced streaming technology to create a first-of-its-kind in-car entertainment experience.

With RIDEVU, consumers can enjoy hours of entertainment on in-car multimedia displays or on iOS and Android devices, use Screen Manager to easily control playback across all screens from the vehicle's central multimedia display, and entertain passengers with individual or shared viewing experiences on up to six screens. Content can be accessed by front and rear seat passengers, as well as by the driver on the central display when the vehicle is parked.

This unique collaboration leverages the strengths of three entertainment pioneers, SPE, IMAX and DTS, realizing their long-standing shared vision of creating elevated, personalized and quality content experiences for consumers, whether at home or on the go.

"By deepening our collaboration with IMAX, we're demonstrating our unwavering commitment to providing discerning consumers with immersive experiences that transform every journey. By delivering IMAX Enhanced content through RIDEVU, we are showcasing what is possible as we push the boundaries of content and audio delivery in the car starting in Mercedes-Benz models later this year," sad Pete Wood, SVP, digital sales, distribution, SPE