Shelby American fulfills off-road enthusiasts’ dreams



New line of Shelby Ford F-150
Baja Raptor trucks — 900+ HP


(October 13, 2024) LAS VEGAS —  Shelby American is introducing two new Shelby Ford F-150 Baja Raptor trucks that boast a more robust suspension, upgraded cooling, styling enhancements and up to 900+ horsepower on pump gasoline. The V6 Shelby Baja Raptor and V8 powered Shelby Raptor R edition trucks were introduced to the public Friday at Barrett-Jackson in Scottsdale. The Shelby edition trucks are available in limited quantities at official dealers nationwide.


“The name ‘Shelby’ has represented high performance to enthusiasts internationally for over 60 years,” said Joe Conway, CEO of Shelby American. “Our new carefully engineered Shelby edition Ford Raptor trucks are another exciting page in our history and destined to continue our legacy worldwide.”

Shelby has offered their version of a Ford Raptor since 2013 and the new models build on those successful trucks, as well as lessons learned with the 2020-2022 Shelby GT500 super cars.

“We launched our first Shelby edition Ford Raptor not long after our founder Carroll Shelby passed away,” said Gary Patterson, president of Shelby American. “As Carroll was personally involved in the direction of that V8 powered muscle truck, it was a tribute to his vision of a high-performance off-road companion to the Shelby GT500 Mustang. The truck was a great success, as was the more recent V6 powered Shelby edition Ford Raptor. For the 2024 model year, we are celebrating Shelby’s long off-road heritage with both a V6 and V8 powered Shelby Raptor, giving enthusiasts even more choices for their adventures.”

Launched at the 2013 New York Auto Show, the first Shelby edition Raptor was introduced with 575 horsepower. In addition to the supercharger, Shelby took lessons learned upgrading the Shelby GT500 to “Super Snake” specs to enhance the truck’s suspension, cooling and styling. That formula created by Carroll Shelby is the basis of the two new Shelby edition Raptor trucks.

“The Shelby edition of Ford’s fantastic 2024 F-150 Raptor hones the truck’s amazing capabilities for even more off-road fun,” said Vince LaViolette, Shelby American vice president of operations and chief designer.“

The V6 version of the Shelby Raptor is available with up to 550 horsepower and has a long list of features that will impress any enthusiast. And for the ultra-serious off-roader, the Shelby edition Raptor R boasts over 900 horsepower from the same engine that powered the recent generation Ford Shelby GT500.”

Raptor’s legacy of high performance and durability continues to set the bar in the high-performance, off-road segment and delivers on the vision to bring customers closer to Baja desert racing-inspired trophy truck performance. It is available in both a V6 and V8 (Raptor R) version.

The all-new 2024 Shelby Ford F-150 Baja Raptor delivers the rugged capabilities needed for off-road adventures. The heavy-duty suspension and underbody were built to withstand the toughest conditions with its race-proven FOX Live Valve system. The suspension provides a smooth and comfortable feeling on pavement with aggressive control and stability at high speeds off-road.

The truck has a host of styling cues that set it apart. The Shelby has functional off-road bumpers and LED lighting for any occasion, along with Shelby stripes and badges. Inside, the Shelby American theme continues across the leather seats, dashboard and floor mats.

Shelby modifies the Raptor’s 3.5-liter EcoBoost® V6 engine to create an additional 100 horsepower, replaces the hood with a lightweight unit featuring functional scoops, BDS suspension lift kit, 18-Inch Shelby Raptor Flow forged wheels shod with 37-inch premium mud terrain tires, a heat shield, additional cooling, chase rack and even a pair of full-size spare wheel and tire mounts.

The V8 powered “R” is even more capable with the suspension and cooling mods, along with a Shelby tuned Borla performance exhaust and Shelby by Whipple supercharger. The post title performance package includes a Bengal Red powder-coated 3.8L supercharger and intake manifold that helps boost output to well over 900 horsepower.

Shelby American worked closely with partners like Fox, Ford Performance and Whipple to create its vision of the truck. Leveraging the new capabilities of the Ford Raptor, it has more power, refinement, technology and handling capabilities.

The Shelby Ford F-150 Baja Raptor package, not including the base truck, starts at $61,995. The truck is available through select Tuscany and Ford dealers in North America. Each vehicle from Shelby American has a Shelby serial number that will be documented in the official Shelby Registry.

The packages come with a 3 year/36,000-mile warranty including powertrain. Individuals interested in Shelby vehicles can visit their local dealer or go to (https://www.shelby.com).