Ram Truck launches new color for Laramie Longhorn edition

(March 23, 2017) DALLAS — Ram Truck has unveiled a new exterior color shade for its luxurious and capable Laramie Longhorn line of pickup trucks. RV Match Walnut Brown will serve as the model’s new two-tone contrast color, replacing White Gold.
 
“The Ram Laramie Longhorn has deservedly become the world’s benchmark for upscale, capable pickup trucks,” said Mike Manley, head of Ram Brand, FCA – Global.

“The Laramie Longhorn has earned the title Luxury Truck of Texas from the Texas Auto Writers Association and there’s no better place to show off these updates than at the Dallas Auto Show.”

The luxurious Laramie Longhorn-edition model is available across the Ram pickup truck lineup, including 1500, 2500 and 3500 Heavy Duty models.


 
With more than 30,000 pounds of trailering capability, Ram Heavy Duty Laramie Longhorn editions have become a popular choice among buyers who rely on their truck to tow a camper or recreational vehicle. In fact, the new RV Match Brown was chosen to closely match or complement a shade of brown that is frequently used in the exterior design of RV travel trailers, including premium fifth-wheel models.
 
Ram Laramie Longhorn edition models are known for distinctive exterior badges. A chrome metal Laramie Longhorn edition badge with painted accents is mounted to the tailgate while eye-catching, model-specific (1500, 2500 or 3500) Laramie Longhorn edition badges adorn the doors.
 
Ram’s RV Match Walnut Brown lower-body two-tone, wheel flares, painted front and rear bumpers and running boards complement a bright chrome grille and painted tow hooks.
 
Two-tone Ram 1500 Laramie Longhorn editions are equipped with 20-inch polished aluminum wheels with brown-colored pockets, while monochromatic versions roll on polished silver aluminum wheels. Ram 2500 and 3500 (single rear wheel) models get 18-inch polished aluminum wheels with brown-colored pockets, while monochromatic versions roll on polished silver aluminum wheels. Twenty-inch wheels are optional. Ram 3500 duallies get polished silver aluminum wheels with Laramie Longhorn edition-badged center caps.
 
RV Match Walnut Brown is available as a two-tone combination with nine exterior colors, including Black Forest Green, Bright Silver, Bright White, Brilliant Black Crystal, Delmonico Red, Granite Crystal, Maximum Steel, Pearl White and True Blue.
 
Ram Laramie models will continue to be offered in an optional Bright Silver two-tone contrast, but for 2017 will also be available in two-tone RV Match Brown color. Non-two-tone paint is standard on Ram Laramie models.
 
Ram RV Match Walnut Brown models will go on sale this spring.