Ram truck brand joins new National Walleye Tour

(February 27, 2013) MOUNTAIN HOME, Ark. — Chrysler Group’s Ram Truck brand joins the Cabela’s National Walleye Tour (NWT) as an official sponsor for the 2013 season. Ram adds to the impressive lineup of sponsors already committed to the NWT as it heads towards its inaugural season, scheduled to kick off in April 2013.

“We’re extremely proud to have Ram Trucks on board with the National Walleye Tour,” said Anthony Wright, tournament director. “They build a phenomenal product and we’re excited to have their support. It’s really an incredible addition to our sponsor family as we look to kick off the 2013 season.”

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a new Chrysler Group vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

“Ram truck owners are deeply involved with the outdoors and more than 40 percent of our owners name fishing their top hobby,” said Fred Diaz, president and CEO, Ram. “Our broad line of hard working Ram trucks is a perfect match for anglers and outdoorsmen. Ram’s partnership with the National Walleye Tour is a great opportunity to show our support.”

The all-new National Walleye Tour begins April 26 and includes three qualifying events, plus a year-end championship. The NWT website is currently accepting registrations for all events online. The website offers numerous details on the circuit; including official rules, tournament structure, payout and incentives.

Each NWT event features over 100% payback. A fully rigged Ranger Boat, plus cash, is guaranteed for first place at each event — a total value of $57,000. Anglers that fish all three regular season events, in addition to the top points leaders, will gain entry to the three day, entry-fee Championship.

The new circuit also includes unprecedented television and media coverage, allowing a national audience to watch the action unfold from each event throughout the season. Airing on multiple networks, the National Walleye Tour will be seen on The Texas Channel, World Fishing Network, Pursuit Channel, as well as the new NBC Sports Network.