Plans to enter seven new markets
accelerating worldwide expansion

(June 17, 2024) GOTHENBURG, Sweden  — Polestar is expanding its commercial footprint and retail operations across existing and new markets, as its model line-up continues to grow. The company is widening its retail footprint with existing and new partners, as part of a shift to a non-genuine agency sales model across Europe.

Customers will still be able to configure and order their Polestar online, as well as through the expanding network of Polestar Spaces and service locations, making it easier for more customers to buy and own a Polestar. Sweden and Norway switched to a non-genuine agency sales model earlier this month with other key markets set to follow suit in the second half of the year.

Polestar is accelerating its geographic expansion and plans to enter seven new markets during 2025. France is the largest volume market for electric cars in the EU after Germany and represents a significant opportunity for the company. In addition, Polestar will look to launch in Czech Republic, Slovakia, Hungary, Poland, Thailand and Brazil via local distribution partnerships.



Thomas Ingenlath, Polestar CEO, says: “Expanding our retail operations with new and existing partners will enable us to reach more customers. Through these partnerships and expansion, we will capitalize on our strong brand and growing model line-up.”

To support the brand’s profitable growth in established markets, the following management appointments, reporting to Kristian Elvefors, head of Commercial, have been made: Anders Gustafsson succeeds Gregor Hembrough as head of North America. Matt Galvin succeeds Jonathan Goodman as UK managing director, who is retiring. In Norway, Marius Hayler succeeds Alexander Hørthe, who has decided to pursue his career outside of Polestar.

Kristian Elvefors, Polestar head of commercial, says: “I am delighted to welcome this group of talented and experienced leaders to the Polestar team. Through these appointments, we are strengthening our sales teams and bringing in additional expertise at a pivotal point in our development, as our model line-up expands to include two new SUVs.”