(October 29, 2019) WOODCLIFF LAKE, N.J. —Mini USA has announced the U.S. market pricing on its all-new battery electric Mini Cooper SE at of $30,750 including destination charge.

 “U.S. pricing of the new MINI Cooper SE was set to establish this new battery electric as a true class leader in making premium electric mobility more accessible to a broader range of customers,” said Michael Peyton, vice president, Mini of the Americas.

“We at Mini are pleased to offer more people the ability to experience a drive charged with passion in the form of the Mini Cooper SE, an EV that is built 'for the drive.' ”

The Cooper SE makes electric mobility more “MiniI” by maintaining authentic attributes of design, handling, and fun that are found in every Mini model.  The Mini Cooper SE harkens back to the mission of the very first Mini developed by Sir Alec Issigonis in 1959 —  to develop a creative solution for a highly efficient car with a small footprint that was fun to drive, and accessible to the masses.



With a low center of gravity, a powerful electric powertrain, and dynamic handling, the MiniI Cooper SE is a true performance car that retains all the fun-to-drive attributes Mini owners have come to know and love. The front wheel drive electric motor generates 181hp and 199 lb.-ft. of torque enabling the new Mini Cooper SE to go from 0 – 60 mph in 6.9 seconds and achieve a top speed of 93 mph.

While the Mini Cooper SE has an MSRP of $29,900, federal tax credits and state electric vehicle tax credits make the MINI Cooper SE even more attractive. In some cases, qualified consumers can get a Mini Cooper SE for as low as $17,900, along with additional incentives such as HOV lane access in some states.

The Mini Cooper SE comes standard with a base trim level that offers a full complement of premium features and equipment. Beyond the standard equipment, two additional trim levels will be offered giving customers the choice to easily add two bundled packages of premium equipment.