(June 20, 2024) MONTEREY, Calif. —  Motorlux will once again celebrate the start of Monterey Car Week at the Monterey Jet Center on Wednesday, Aug. 14. This year the automotive, aircraft and culinary celebration will take place alongside the first day of the Broad Arrow Auction. 

This year’s Motorlux features a number of upgrades in celebration of Hagerty’s 40th anniversary including all-access passes for Motorlux guests to the Wednesday evening sale of 40 cars at the adjoining Broad Arrow Auction. Motorlux guests will also have access to the following day’s sale.

Motorlux will feature five main exhibits this year with food and drink curated to match each exhibit. The classes for 2024 are:

• Adventure Machines: Overland vehicles, ice racers and dune buggies that explore the farthest corners of the earth.



• American Graffiti: A tribute to the ‘50s and ‘60s hot rods and Kustoms with period custom work from household names and the top builders of the era.

• California Dreaming: Classic woody wagons, convertibles and motorcycles that embody the spirit of wind-in-your-hair driving.

• British Invasion: Iconic cars from the UK, celebrating the 100-year anniversary of Morris Garages Limited.

• Honoring Marcello Gandini: Celebrating the life of one of Italy’s greatest car designers, known for the Lamborghini Miura and Countach.

"Motorlux is a celebration of automotive excellence, luxury travel and culinary artistry, offering enthusiasts a one-of-a-kind experience,” said Peter Fink, vice president of Events and Experiences at Hagerty. “It’s the much-anticipated kick-off to Car Week as well – simply the best setting for good friends to gather and reunite over their passion for cars."

Motorlux benefits the CHP 11-99 Foundation, a 501(c)(3) non-profit dedicated to helping families of California Highway Patrol officers in times of need. Additionally, Motorlux supports the Navy Post Graduate School Foundation, with the school's Car Club members assisting at the event and serving as car pushers for the Broad Arrow Auction.