Midsummer celebrates centuries
of coach building experience

(May 20, 2024) MALVERN, UK — Morgan Motor Company and Pininfarina have presented Midsummer, a celebration of coach building by two of the longest-established coach builders in the world. Created in recognition of the heyday of European barchetta designs, this special — limited to just 50 examples — represents the shared vision of Morgan and Pininfarina, who have collaborated to reinterpret and celebrate the timeless Morgan silhouette.

A Morgan special project, Midsummer demonstrates the flexibility of Morgan design while simultaneously showcasing the rare craft skill of the artisans who hand form every element of the distinctive body. Midsummer is based on Morgan’s latest CX-Generation Bonded Aluminum Platform and features a six-cylinder turbocharged engine and eight-speed automatic transmission.

With a target weight of less than 2,300 pounds, the Midsummer should be at least as quick as the regular Plus Six on which platform the Midsummer is based, meaning a 0-to-60-mph acceleration time of about 4.0 seconds and a top speed of about 160 mph. Though not homologated for sale in the U.S., at least two of the limited-edition Midsummers — only 50 will be built, and all are sold despite a base price starting at $220,000, plus tax— have been ordered by Americans who also happen to have homes in Europe, where it can be driven on the road.

“We are incredibly proud to present Midsummer, a limited-run special project that celebrates two centuries of coach building and represents the embodiment of Morgan’s core values and the pinnacle of craft skills of its talented workforce," said Massimo Fumarola, chief executive officer, Morgan Motor Company.



“Midsummer is dedicated to enthusiastic individuals who will enjoy an unconventional, sensory, and analogue driving experience. By identifying and re-interpreting Morgan’s admired ideals, Midsummer turns our legacy into a charming, sophisticated, and timeless aesthetic.

“The success of Midsummer demonstrates what is possible through collaboration with like-minded individuals, and it has been both memorable and rewarding to work with Pininfarina to help bring this special project to life. Pininfarina, underpinned by an incredible legacy of coach building and design, has introduced the latest design and visualization expertise, as well as fresh ideas at a time when Morgan is on its own exciting journey.

The collaboration between Morgan and Pininfarina emerged from a wider desire for Morgan to create limited-run specials, based on its CX-Generation Bonded Aluminum Platform, that both celebrate and demonstrate the diversity of Morgan’s instantly recognizable design, whilst simultaneously evolving it.

A shared history of coach building and a joint passion for design, were united following a chance conversation between colleagues from Morgan and Pininfarina. Upon first meeting, it was evident that both companies had a desire to create unique sports cars. And from a ‘what if?’ moment, the project to create Midsummer was born.

Midsummer’s striking design is the result of intense collaboration. Countless hours were dedicated to the exploration of each brand, taking time to educate on the philosophy and story underpinning each company. This exploration included understanding the heritage, capabilities, home, and future intent of each company during numerous reciprocal visits. The result is a model that remains true to the principles of Morgan, yet one that previews key elements of future Morgan design language, mixed with the flair and purity of Pininfarina design.

An exposure to the elements, a closeness to your surroundings and a raw connection to your machine are all qualities that have defined Morgan cars for generations. Midsummer pushes these to the extreme thanks to its barchetta design, chosen specifically for this purpose. From its high-quality materials to its visceral driving character, Midsummer delivers a sensory experience that is unsurpassed.

Midsummer, the name


The inspiration behind the name Midsummer is two-fold. Most prominently, the term Midsummer indicates the height of the summer, a celebration of the season which provides optimal weather conditions to experience an open-top barchetta. Observing the mid-point of the season is a practice that dates to the neolithic era, a time in the calendar providing the central point to which an abundance of traditions have emerged.

As ancient as the solstice tradition is its geographical namesake, Midsummer Hill, which forms part of the Malvern Hills – a sprawling hill range that is woven into the very fabric of Morgan. It is from the summits of these hills that  – looking in a westward direction – you can see the hamlet of Moreton Jeffries, birthplace of HFS Morgan in 1881. Looking east is Malvern College, where the first Morgan car was invented. And of course, Pickersleigh Road, the historic home of Morgan since 1914.