(January 23, 2023) FRANKLIN, Tenn. – Mitsubishi Motors North America (MMNA) recently celebrated its 40th anniversary, and to further  40 years of operations in the United States, the brand is expanding its flagship family of seven-passenger SUVs with special Anniversary Editions of its top-selling Outlander and newly launched Outlander Plug-in Hybrid Electric Vehicle (PHEV), combining a unique paint scheme, badging and premium accessories, and offering a special value.

The 40th Anniversary Outlander includes the same quilted-leather door inserts in black and saddle tan, a black headliner and pillars, and semi-aniline leather-appointed seating surfaces as the top-of-the-line SEL Premium Package, and ups the ante with a unique Black Diamond and Bronze two-tone paint scheme and 40th Anniversary badges. All 40th Anniversary models are fitted with the brand's signature Super All-wheel Control (S-AWC) all-wheel drive system, a power panoramic sunroof, Bose Premium sound system, and a 10.8-inch Head-Up Display as standard.

The Outlander 40th Anniversary Edition starts at $41,190 including destination charge and the Outlander PHEV 40th Anniversary Edition starts at  $51,190.

“Throughout the past 40 years, Mitsubishi has earned a reputation in this country for reliable, capable, and convenient vehicles that offer great value, winning the loyalty of many repeat customers,” said MMNA President and CEO, Mark Chaffin. “Our 40th Anniversary Special Edition Outlander and Outlander PHEV are more than just a celebration of that brand heritage, they are a powerful step forward into our next 40 years of success in the U.S.”

As the company looks forward to the next 40 years in the U.S. and beyond, momentum is already building behind MMNA with its new North American headquarters opening, an all-new or significantly refreshed lineup of vehicles highlighted by the 2022 Outlander and 2023 Outlander PHEV, a robust and growing dealer partner network, and record-breaking sales success.

Mitsubishi has actually been selling vehicles in the U.S. prior to 1981, but not under its own company name. Through a partnership with Chrysler Corporation, the company’s cars were sold with Dodge or Plymouth branding on them. But in 1981, the company created a formal presence for itself as Mitsubishi Motor Sales of America, headquartered in Fountain Valley, Calif., with vehicles sold through an initial dealer network of 70 facilities across the country.