Lexus and 100 Thieves enhance multi-year partnership
(August 2, 2024) LOS ANGELES — Lexus and 100 Thieves have announced new elements to their multi-year partnership, unveiling a comprehensive collaboration that spans automotive, fashion, and experiential marketing. The enhanced collaboration includes a custom-designed Lexus vehicle fleet specifically for 100 Thieves, Lexus’ first-ever apparel collaboration with 100 Thieves, and a presenting sponsorship of 100 Thieves’ biggest annual fan event, the Summer Block Party.