Land Rover creation Luey the Lion to join roving sculptures

(July 2, 2012) NORTHAMPTON, England — Land Rover and Born Free Foundation are once again collaborating in the name of art, this time for "Go Safari Northampton," a UK-based public arts event that will see a plethora of safari wildlife sculptures prowling along the streets of Northampton.

This glorious parade of life-sized animal sculptures will be trumpeting their way around town and will have a very special guest to join them — Luey the Lion, created by the award-winning Land Rover Design team based in Gaydon, Warwickshire.

This large-scale public arts exhibition will benefit three charities, one of which includes Land Rover's Global Conservation Partner, the Born Free Foundation (BFF), as all the animals get auctioned off in Sept 2012.

The event was launched on June 30 at the Northampton Guildhall and from now to Sept 2012, Northampton will be home to some unusual visitors including lions, giraffes, hippos, gorillas, rhinos and elephants.

Public art exhibitions are trending fast around the world sponsored by brands, businesses and individuals. There are a 28 large fibre-glass sculptures on display at a variety of venues including the Grosvenor Shopping Centre where Luey the Lion will be on show for the 10-week duration, ending with a grand auction in September 2012. Visitors can follow a special trail using a special map detailing the locations of all the lions.

Mark Cameron, Land Rover Global Brand Experience Director said: "We are delighted that we're able to lend our support to Born Free, our Global Conservation Partner, as well as involve our very own designers to collaborate together, in aid of Safari Northampton.

"Land Rover's iconic designs are recognized globally, right across the world and now Northampton will have their very own bespoke Luey the Lion on display, helping to raise funds for such an amazing and deserving cause."

Go Safari Northampton aims to raise money for Born Free’s work to protect and conserve wildlife in the wild. Funds will be used for vital conservation work around the world focusing upon gorillas, giraffes, hippos, rhinos, lions and elephants.

The Northampton wildlife art installation is part of a series of global events in which Land Rover has been collaborating with the Born Free Foundation.