Jeep celebrates its 80th year with all-new Grand Cherokee
(September 30, 2021) AUBURN HILLS, Mich. — The Jeep brand continues to climb to new heights as it celebrates its 80th year, introducing the first electrified Jeep Grand Cherokee 4xe along with the ultimate off-road Grand Cherokee, the new Trailhawk. From the moment the Jeep brand introduced the Grand Cherokee in 1992, by literally driving the SUV up the steps of Cobo Hall in Detroit and through a glass window, signifying the breakthrough premium SUV, it set a new industry benchmark and quickly became synonymous with upscale design and uncompromised capability.