Tuscadero, a deep chromatic magenta,
the newest limited-edition Jeep color

(April 4, 2024)  AUBURN HILLS, Mich. — Happy days are here again: Jeep brand is bringing back Tuscadero to celebrate 4x4 Day 2024. Back by popular demand, the exterior paint color, an audacious, deep and intense chromatic magenta, is making its highly anticipated return as an option on the iconic, new-for-2024 Jeep Wrangler.

“Some 30,000 customers placed an order for Tuscadero when it first debuted in 2021,” said Bill Peffer, senior vice president and head of Jeep brand – North America. “We’re always looking to deliver what our customers tell us they want, so we’re ‘tickled pink’ to bring back the highly sought-after Tuscadero paint shade on Jeep Wrangler to mark 4x4 Day 2024.”  



Tuscadero is part of a lengthy lineup of vivid, special-run, limited-edition colors, including Gobi, Gecko, Chief and Nacho, that add customization and appeal to Jeep Wrangler and other Jeep brand models.

The 2024 Jeep Wrangler is now available in nine eye-catching exterior colors, including Tuscadero, Anvil (new for 2024), Earl, Firecracker Red, Granite Crystal, Silver Zynith, Hydro Blue, Bright White and black.

Tuscadero is available to order now on the 2024 Jeep Wrangler at a U.S. for $895 on the following trim levels — Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X and Rubicon 392.

Initially, it will be paired with a black hardtop, body-color hardtop or black soft-top. The Sky One-Touch powertop in Tuscadero will be available in late Q2 2024.