(January 31, 2013) COSTA MESA, Calif. — As game day approaches, Hyundai is lifting the veil on its 30-second in-game commercial running in the first quarter. “Team” is a unique twist on a classic "tables turned" tale; we follow a young boy as he recruits his own dream team to take on the neighborhood troublemakers.

The all-new seven-passenger Santa Fe takes an active role helping the young boy and his mom gather a team to step up to the challenge.

To further engage fans, Hyundai is launching a mobile social experience that serves as a digital companion to “Team” and taps the power of Facebook’s friend network. Inspired by the all-new seven-passenger Hyundai Santa Fe, “Find Your 7” allows consumers to assemble their Super Bowl dream team online, assigning some of their best Facebook friends to each seat in a virtual Santa Fe.

Each seat corresponds to a unique character archetype, mimicking groups of friends in the real world. By participating, users will be entered into a drawing to win seven tickets to the 2014 Super Bowl. Starting today, consumers can visit FindYour7.com and login with Facebook profile to the “Find Your 7” program.

We had fun with ‘Team’ as it allowed us to highlight the seven seats in the all-new Santa Fe in a unique and memorable way,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “Taking this concept digitally only made sense as we recognize that Super Bowl viewers are no longer tethered to their TV during the game, but instead sharing and staying connected via mobile phone, tablet and other digital devices.

"By harnessing the power of Facebook, ‘Find Your 7’ creates an entertaining dual-screen experience that allows consumers to create their own dream team and have fun with friends across social media sites during the Big Game.”