(May 29, 2011) Hyundai has sold five million vehicles in Europe since the first Hyundai Pony was imported in 1977. The five millionth vehicle was an i30, which was launched in 2007 and has subsequently sold just over 320,000 units across the European dealer network.

Hyundai’s sales momentum in Europe has increased steadily since 1977, culminating more recently in a significant rise in demand for the brand’s cars that saw the last one million sales achieved in just three years.

For 27 consecutive months up to March 2011, Hyundai has outperformed the market sales trend in Europe.

It took until 1996 before Hyundai recorded its first million sales, and the two millionth car was sold in 2001. With a growing awareness among European consumers and an expanding network of retailers covering a greater geographical area, Hyundai was able to hit the three million mark by 2005 and then four million in 2008.

It was in 2007 that the company’s progress moved into a higher gear, with the introduction of the i30 in Europe. The i30 was not only the first Hyundai product designed and engineered to appeal specifically to the tastes of European consumers, it  was also the first of the company’s products to carry the ‘i’ prefix, establishing a system of nomenclature that continues today.

Hyundai i30 was five
millionth car sold in Europe

The i30 is a truly European car, built at Hyundai’s first manufacturing facility in Europe. The plant in Nošovice, Czech Republic, was opened with the objective of delivering the highest quality standards, which helped to pitch i30 at the heart of the competitive European C-segment.

The i30 was soon followed by new models such as i10 and i20, as well as an increasingly diverse range of models that includes the ix20 compact MPV and ix35 SUV — all of which have Europe-focused styling, powertrains and packaging.  The arrival of these game-changing cars contributed to Hyundai increasing market share in Europe to a record 2.6 percent in 2010 and moving total sales up to five million since imports began.

Hyundai continues to invest heavily to meet the expectations of European car buyers. Output from the manufacturing plant in the Czech Republic increases this year to 300,000 units, while the European R&D center in Germany leads the company’s work on low-emissions diesel technologies and has produced class-leading results for models including ix20, ix35 and the all-new i40, which will be on sale in the UK in September this year.

Hyundai’s top five European markets by sales volume since 1977 have been:
      • Germany: 714,260 units
      • UK: 661,328 units
      • Italy: 633,670 units
      • Spain: 550,401 units
      • Netherlands: 365,207 units