(October 31, 2012) COSTA MESA, Calif. — Hyundai and FuelCulture have teamed up to create a distinctive Genesis Coupe concept for the 2012 SEMA show that shows the personal customization that can be achieved by an individual enthusiast, with a limited budget, resulting in a total vehicle concept as unique as its driver.

The FuelCulture Genesis Coupe showcases the wide range of tuner equipment available for Genesis Coupe, and will be on display in the Hyundai SEMA booth.



“We think Genesis Coupe is the perfect platform for us to build the ultimate customized ride. The 2.0-liter turbo engine is virtually bulletproof and is perfectly suited to tuning and performance upgrades,” said Joey Redmond, founder, FuelCulture.com.

“Much of the tuner community has a real affinity toward forced induction, and that’s why we chose the production turbo engine over the normally-aspirated V6. On the exterior, this is one of the first wide-body kits for the Genesis Coupe, and the finished product looks phenomenal. The interior compliments the exterior perfectly, with richly-textured suede instrument panels, Alcantara seats and polished pedals.”

From engine and suspension upgrades, to everything in between, the partnership between Hyundai and FuelCulture exhibits how easily car customization can be achieved. The tuned Genesis Coupe, in a brilliant Apple Red exterior finish, is set to achieve 315 horsepower and 242 lb.-ft. of torque.